The art of measuring time, horology, has been practiced for hundreds of years. Even before any official name was placed on the study, horology could be seen in the constructing of hourglasses and the use of sundials. What started as a curiosity for labeling parts of the day has developed into a necessity to schedule a day’s events. Over the years that necessity, along with an ongoing study of horology, has led to the emergence of luxury watch brands from all around the world. As a result, watchmakers and timekeepers are constantly redesigning their products to win over the hearts, and ultimately the wrists, of savvy watch aficionados.

Apart from defining specific products representing luxury and affluence, watch brands often differentiate and specialize in constructing either mechanical watches or quartz watches. Because the invention of quartz watches dated in the 1970s, timepieces that can be considered a true result of traditional horology are mechanical. Luxury watch brands and timekeepers are constantly producing watches that combine the sophisticated aspects of horology with modern, desirable designs of today.

So which designers are showcasing beautiful timepieces through innovative elements while still respecting the precision of horology? How can the leaders in today’s designs of mechanical watches forge ahead and become established? An answer can only be determined after looking at the various components and fine craftsmanship that dictates luxurious timepieces, like perfected mechanics working with an updated, attractive case. Each handcrafted movement must be put into an inventive position with a perfected certainty. Astute precision and clear originality like this can be found in an Frédérique Constant watch. Pleasing aesthetics must encompass the inner workings of a luxury watch, too, so designs might incorporate various shapes or multiple materials. This is showcased in the newest timepieces Frédérique Constant has designed for Cohiba. Watches must adapt with the times while still exemplifying traditional and knowledgeable composition and these two well-respected names are perfect examples of constantly innovative, yet classically assembled, timepieces.

Keep up with the trends and learn more about the present, innovative designs in horology, like those found in a Frédérique Constant, Glashutte Original or Ulysse Nardin watch. Inquire about these renowned names, along with other leading watch brands, at Maddaloni Jewelers. For an in-depth, wide variety of masterful timepieces, join Maddaloni Jewelers on November 6th 2010 for their annual Festival Of Watches event. RSVP on the site www.maddaloni.net … See you there.

Anyone curious about the world of collecting timepieces or interested on staying up to date about the latest watch trends should join the Maddaloni “Watch Collectors Link”, a club exclusively for timepieces. This horological club fosters the interest of the watch collector and connects members to those who share their passions. Visit Maddaloni Jewelers, to learn more about there horological club.

If you’re serious about watch collecting or would simply enjoy learning more about your favorite timepiece, considering joining a horological club, otherwise known to the Maddaloni’s as the ‘Watch Collectors Link’. Apart from feeling more connected to your prized timepiece, there are a number of benefits that you’ll receive when you join a club for watches.

You’ll be the first to learn about upcoming trends in timepieces, so you’ll know what to look for in your next purchase. This year, for example, shows that complete redesigns aren’t necessary; updating a brand’s classic models can prove to be all that is needed. Glashutte Original watches, for example, have recently rediscovered the beauty of a simple, pure design that emits elegance and sophistication. Ulysse Nardin chose to update the technology of a timepiece’s perpetual calendar, while sticking to a classic, yet intricate face. Cuervo y Sobrinos  recently extended their tradition of revamping classic 1930’s and 1940’s style faces, while always staying true to the style of their Cuban heritage. More exclusive information about upcoming watch trends like these will be available to you upon joining the Watch Collectors Link.

You can receive exclusive information about the continual updates performed on Maddaloni’s certified timepiece service center, ensuring to keep your collection finely tuned with detailed perfection. The best timepiece service centers, for example, have technicians trained in a specialty of the best watch brands, exclusively Swiss made. They’ll use only the finest tools and equipment shipped directly from the manufacturer. They’ll know the best method to clean the movements and complications of each timepiece. All of these specialized, beneficial services, plus many more, are available to watch club members.

Being part of an exclusive club, where other members share your passion for watch collecting and share your desire to stay informed about the trends of the best watch brands, is Maddaloni’s ambition. You’ll be instantly connected to knowledgeable people with your same interests.

Here are some of the reasons to enlist the services of a timepiece service center:

· Nationwide Watch Repair Service

Because it is so rare to find certified, knowledgeable specialists to repair Swiss watches, a timepiece service center will accommodate repairs from all over the country.

· Timely, Efficient Service

Regardless of where you’re shipping your timepiece from, specialists will work as efficiently as possible to return it in its prime condition. Once the watch is received, certified technicians will analyze the needs for your repair and begin service upon your approval.

· Secure and Safe Shipping

Understanding the significance of your timepiece collection, a watch repair service center will provide you with insured shipping and delivery services.

· Certified to Repair Luxury Watches

Although many jewelry stores claim to have brand approved or authorized technicians, few actually qualify to use those terms. To be certified to repair watches, a specialist will stay up to date on the technological advances in the field, understand the quality of each piece of the timepiece collection and work in a facility that buys the parts for their Swiss watches directly from the brand.

When you’re in need for any type of watch repair service, ensure that the center you choose is qualified to handle your fine timepiece. Service techniques needed to fix Swiss watches involve truly understanding the intricacies that create them. Be sure to find technicians that know your exact needs and will repair watches with the care they deserve. You know you can trust Maddaloni!

FOR IMMEDIATE RELEASE

In an agreement with Alpina Geneve, Maddaloni Jewelers is honored and excited to be named the Official Jeweler in presenting the Limited Edition “12 Hours of Sebring Automatic Chrono GMT”.

Alpina, along with Maddaloni Jewelers will premiere the watch at Sebring International Raceway’s Gallery of Legends VIP Area on Saturday, March 20. There, watch enthusiasts & Sebring race fans alike will have the privilege of discovering the limited edition at its launch.

With nearly 160,000 in attendance, this is an extremely large event. Sebring’s souvenir program is recognized as one of the finest event publications in motor sports. For over five decades, the Sebring program has become a prized keepsake souvenir for race fans attending America’s premier sports car race. The massive all-color, 180+ page book features extensive historical information, team features, records and statistics, entry lists and other track information not available anywhere else.

During the three-day event, the finest international field of road racing cars and drivers will converge at Sebring to compete in the most grueling endurance race in North America. Traditionally witnessed by a passionate crowd of no less than 170’000 race fans, the 2010 edition promises to become again a great event.

To celebrate the partnership between Alpina and Sebring International Raceway, the luxury sports watch brand from Geneva will introduce a new limited edition: the Alpina 12 Hours of Sebring Automatic Chrono GMT. With this new addition to the collection, the brand reinforces its connection to the world of motor sports.

At the same time, this ‘timekeeper’ is the first edition within the new Alpina Racing Collection. The rounded and smooth case shape ensures a perfect fit on the wrist of the drivers, while simultaneously meeting their tough requirements: highest level of accuracy, readability, shock resistance, sturdiness and reliability.

Attending a timepiece event is an opportunity to learn more about the luxury watch brands that collectors know and love. Even if you are not an established watch connoisseur, you can gain valuable insight from visiting a timepiece event at your local jeweler or fine watch dealer.

You’ll See The Newest Trends: A timepiece event is an opportunity for luxury watch brands to show off their upcoming collections. You’ll be able to view and experience the newest timepieces before they are debuted in stores. You’ll also get the first preview of the most recent advances in fine watch technology.

You’ll Feel The Timepieces: Because they are not yet available in stores, the timepieces that are displayed at a fine watch event will give you the chance to touch and feel the next products to be released. One of the best parts about attending an event at your local jeweler or fine watch distributor is the knowledge that you’re purchasing an authentic watch. You’ll never be presented with replicas or knockoffs, only the products of a well crafted, authentic watch.

You’ll Get Questions Answered: Attending a timepiece event will give you the chance to ask questions about your favorite timekeeper and be presented with more insight about how it’s made. You’re knowledge about purchasing an authentic watch will grow within minutes.

Even if you’re not a fine watch collector, there are plenty of reasons to attend a timepiece event. Not only will you get a preview of what’s to come from fine watch brands, but you’ll get to feel and experience the timepieces, too. Once you attend a timepiece event, you’ll be convinced that this luxury watch preview is the best way to learn about your favorite watch brands.