The 2011 trend in diamond retailing is focused on the frugal atmosphere the economy has generated. Of course size is a factor to most, but quality is still absolute. Education of a diamond purchase is clearly on the rise. Knowledge of the four c’s is the starting point, detail from the origin of the stone to the culet opening are determinate factors in the purchase. Not only are consumers learning about diamonds, metals are being discussed as well. White platinum, which is the more in style but expensive choice in metal for engagement rings, can now be replaced by alternative metals, which are a fraction of its cost. White gold can replace white platinum and are about 40 percent lower in terms of cost at this time. Palladium, which is a metal that is similar to platinum can also be used and is priced about 70% lower than platinum. How the diamond is set on the ring is also changing in 2011. More and more people are shying away from the pronged setting and are choosing more engagement rings that have

diamonds that are set in a semi-bezel way into the ring band. The semi-bezel setting will give added hold to the diamond to prevent its loss brought about by an active lifestyle. Another recession-friendly trend is the use of the full bezel setting to hold the diamond in place. Bezel settings have been in existence since the mid 1900s but the technique has greatly improved so that it holds the diamond more securely than the traditional pronged setting.

Bezel setting also allows for more wear and tear on the diamond, since it has metal around the full girdle.

Choose earrings based on your size, ear size, dress style, occasion, facial make-up shades, and personal choice. But most importantly, choose your earring based on the shape of your face. Because they are close to your face, earrings must compliment your face shape to enhance your entire appearance. No matter what shape your face is, you are sure to find a style of earrings that will look great.

Drew Barrymore is a classic round face. Women with round face shape need earrings that can create balance. Lean, long and angular curved lines look best for round face shape because they are visible. It will elongate and add a little angle to your face. Drop earrings in dangles, ovals and oblongs, as well as square, rectangular and angular earrings are good options. Avoid small studs, hoops and chunky large earrings because they enhance facial roundness. Hoop earrings also make the face look heavier and less sculpted.

Sexy glam Jennifer Aniston owns a face with heart shape.Earrings that are wider at the bottom look best for heart-shaped face because they will add volume to the bottom of your face. Tear drops, chandeliers, triangle shapes that begin with a point, and pyramid-style earrings are best options. Circular and oval earrings will also look good on your face shape, as long as they don抰 taper as they descend. Go for large earrings that have an angular flare, oval shaped or dangles with a large object at the bottom. Avoid wearing short earrings, hoops, studs, tiny dangles and studded pearls.

Long-shaped face Sarah Jessica Parker, a lovely television and theater actress and producer.

Long-shaped face is one of the most flattering of them all. A small dangle works perfectly for your long face shape, as well as simple studs and chandelier-style earrings. Three dimensional earrings will also add fullness to your face. You can also wear circular, triangular (with the point up) and square earrings to widen and complement your face shape. However, avoid flat, long and skinny earrings that fall at the jawline because these will further elongate the face.

Triangle-shaped face Victoria Beckham, needs earrings that will soften your sharp angles. Large oval or small circular earrings will look best for this face shape. Small circular earrings or long dangles earrings will also work well for women with triangular face. Prefer earrings with curves at the bottom, longer than they are wide, but fall above the jawline and avoid narrow or pointed bottom earrings because they focus on the pointed chin.

Nicole Kidman Diamond Face Shape

A diamond-shaped face is already fairly balanced, so like the heart-shaped face, you should go for earrings that are wider at the bottom than they are at the top. You will also look best in earrings that are simple and classic in design. A straight line and curves combination will work well too. Short and wide earrings, diamond studs, pearl studs, and small drop earrings are also a good match to your face shape. Remember to avoid long and thin earrings.