2010, March 4

FOR IMMEDIATE RELEASE

In an agreement with Alpina Geneve, Maddaloni Jewelers is honored and excited to be named the Official Jeweler in presenting the Limited Edition “12 Hours of Sebring Automatic Chrono GMT”.

Alpina, along with Maddaloni Jewelers will premiere the watch at Sebring International Raceway’s Gallery of Legends VIP Area on Saturday, March 20. There, watch enthusiasts & Sebring race fans alike will have the privilege of discovering the limited edition at its launch.

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With nearly 160,000 in attendance, this is an extremely large event. Sebring’s souvenir program is recognized as one of the finest event publications in motor sports. For over five decades, the Sebring program has become a prized keepsake souvenir for race fans attending America’s premier sports car race. The massive all-color, 180+ page book features extensive historical information, team features, records and statistics, entry lists and other track information not available anywhere else.

During the three-day event, the finest international field of road racing cars and drivers will converge at Sebring to compete in the most grueling endurance race in North America. Traditionally witnessed by a passionate crowd of no less than 170’000 race fans, the 2010 edition promises to become again a great event.

To celebrate the partnership between Alpina and Sebring International Raceway, the luxury sports watch brand from Geneva will introduce a new limited edition: the Alpina 12 Hours of Sebring Automatic Chrono GMT. With this new addition to the collection, the brand reinforces its connection to the world of motor sports.

At the same time, this ‘timekeeper’ is the first edition within the new Alpina Racing Collection. The rounded and smooth case shape ensures a perfect fit on the wrist of the drivers, while simultaneously meeting their tough requirements: highest level of accuracy, readability, shock resistance, sturdiness and reliability.